Home Page

Buy it now
DISCOVER MORE

HELP PROTECT YOUR CHILDREN

New Bitter Coating Technology

Introducing the only lithium coin battery with bitter taste that helps prevent ingestion.

Buy it now
Learn More

Technology

Duracell Optimum

Duracell’s most groundbreaking innovation yet

Learn more

Lithium Coin Battery Safety

As lithium coin battery ingestion by babies or toddlers is a serious topic, it is important to learn about the…

Learn more

Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

Learn more

Recommended Products

Previous

Duracell Optimum AA

Our #1 best performing AA alkaline battery ever

CHOOSE PACK SIZE
Buy it now

Alkaline AAA Batteries

Lasts up to 100% longer*

*vs. ordinary carbon zinc AAA batteries in 2015 IEC tests. Results may vary by device and usage pattern.

CHOOSE PACK SIZE
Buy it now

Duracell Specialty CR2032 Lithium Coin Battery 3V

#1 Longest Lasting CR2032 lithium coin battery*

*vs. other retail CR2032 Lithium coin cells in Middle East in IEC CR2032 Electronic Key test(www.iec.ch).

CHOOSE PACK SIZE
Buy it now
Next

Hi, we are

we-are-duracell-logo-white

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny