What is a Cookie?
Cookies are small files placed on your computer or device by a website or mobile application. The cookie has a unique ID assigned to your device, but does not contain any of your personal information like name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return. Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both persistent and session cookies on our website. To see how Duracell uses cookies to provide you with information and services, see below.Operational cookies
We use cookies to provide services on our websites. These services include user log-in, managing the items in your Shopping Carts, setting language preferences and security protection. These cookies are essential to the operation of the site.Non-Operational Cookies / Other Technologies
We also use cookies to provide other services or to help us improve our products and services. This includes giving you the opportunity to provide ratings and reviews about our products and services, order free samples and print money-off coupons, link to Social Media sites, and set controls for audio and video players. Information we collect through cookies allows us to personalize communications with you and show you Interest-Based Ads. Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you. You may refuse cookies, but this may limit your use of the site and its various features, and reduces our ability to improve our products and services and provide engaging content.Google Analytics Cookies
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics. Please find a link to their Privacy Policy: http://www.google.com/analytics/learn/privacy.htmlOnline Behavioural Advertising (OBA) Cookies
We also collect information through OBA Cookies to serve Interest-Based Ads according to certain general interest categories or segments that we have inferred based on information such as:- The web pages you view and links you click on Duracell websites and other websites you visit.
- Mobile applications you use.
- The Duracell emails you view and links you click from within the email.
- Demographic data.
- Offline and online purchase data.
