Duracell's next generation of power Duracell Optimum
We are proud to introduce New Duracell Optimum, Duracell’s most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system that makes it our best performing ever! For example, it allows you to take up to 600 pictures with your Fujifilm Instax mini 11 camera or play for longer with your XBOX Wireless Controller1.
Get more out of your devices with Duracell Optimum.
See "The Science" section below for further information
1Delivers extra battery life in Xbox Wireless Controller in Forza Motorsports7 vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: www.duracell.info
Lasts longer1 In some devices
Work and play for longer.
Duracell Optimum packaging
Unique design keeps batteries in place and allows secure storage when recycling.
SEE IT IN ACTION!
Duracell Optimum Packaging
Meets Duracell Optimum Performance
Duracell Optimum's packaging is 100% recyclable.
Duracell Optimum’s pack keeps new batteries in place and allows secure storage of used ones for recycling
The Science
We took our best performing battery and added a NEW ACTIVE MATERIAL FOR MORE ENERGY.
Denser cathode delivers more energy
New proprietary technology provides more energy to your most demanding devices
Duracell Optimum nominal battery voltage (ie the approximate voltage value used to identify the battery type) is the same as the nominal voltage of other Duracell alkaline batteries (1.5V), yet, Duracell Optimum has an additional active secret ingredient to its cathode on top of its alkaline chemistry, allow to deliver a higher actual running voltage (ie the actual voltage delivered to the device) than the next best Duracell battery in a wide range of devices.
Want to learn about batteries for the B2B market?
If you want to find out more about Procell, the professional brand of the Duracell company, click continue to Procell. If not, click back to Duracell or close this window.
